Creative and product design specialist, collaborating with multidisciplinary teams to deliver thoughtful design and support strong, collaborative leadership.

WORK

 DESIGN EXPERTISE FOR CREATIVE TEAMS

As an innovative marketer with experience delivering strategic omnichannel solutions for small to mid-sized ecosystems, Lorena partners with creative leadership as a consultant. She collaborates with in-house teams, offering design guidance, leadership, and AI-enhanced creative strategy—expanding service offerings and helping teams work smarter without compromising craft or purpose.

CREATIVE DIRECTION

Hidden Valley® Ranch

The redesign of the Hidden Valley® Ranch website effectively communicates the brand’s heritage and user history, enhances user experience, and drives engagement and conversions.


SEE PROJECT

PRODUCT DESIGN

World Market®

This project aimed to create a comprehensive, responsive design system for World Market's marketing emails, enhancing brand consistency, engagement, and efficiency in email campaign production.


SEE PROJECT

INTEGRATED CAMPAIGN

Clorox®

Designed and implemented an innovative marketing strategy ecosystem for the launch of Clorox® Free and Clear Sanitizing Cleaning Wipes and Multi-Surface Spray Cleaner, ensuring broad market reach and high engagement across multiple channels.


SEE PROJECT

MY PLEDGE

I pledge to advocate for client partners and end-users by connecting them and championing strategic design processes and methodologies essential for problem-solving and creativity. I thoughtfully integrate AI-enhanced tools and workflows

to support innovation and efficiency, prioritizing accessibility and

human-centered outcomes.


ABOUT LORENA