ABOUT

Lorena Piñon, award-winning Creative Director, has over 20 years of digital experience. As a multi-disciplinary specialist adept at cross-functional collaboration, using strategic conceptual design skills to enhance brands and products, adapting agile workstreams to projects of all scopes, and offering exceptional design direction to empower clients to bring their business goals and creative visions to life.

This belief guides her strategy for digital ad campaigns, web optimization, and conceptual content creation. AI is applied to workflow processes to streamline efforts to achieve quick turnarounds while maintaining human-centric experiences.

DISCIPLINES SERVICES

As a consultant, Lorena partners with leadership, brands, and entrepreneurial ecosystems to transform objectives into real-world solutions—combining strategic insight, AI-driven creative tools, and high-impact design to streamline operations and deepen audience loyalty.

This holistic approach drives brand awareness, engagement, and loyalty, ensuring users feel valued and integral to our clients' brands.

Design services include:

Visual Design
Bringing brand stories to life through compelling visual language across digital and physical touchpoints.

Product Design
Creating intuitive, user-centered digital experiences that drive engagement and loyalty.

Design Systems & Development
Building scalable systems that ensure brand consistency, usability, and efficiency across platforms.

Brand Identity / Style Guides
Crafting cohesive brand identities that articulate voice, values, and visual presence.

Interactive Marketing Campaigns
Designing multi-platform campaigns that deepen audience connection and drive results.

AI-Enhanced Content Strategy
Using AI tools to accelerate ideation, optimize workflows, and scale content creation without losing brand voice or authenticity.

Content Design Strategy
Planning, structuring, and storytelling with a human-centered approach to meet brand and audience needs.

Content Production
Producing high-quality content assets—from lifestyle photography to digital media—that enhance storytelling and brand presence.

Social Content Production
Developing dynamic, channel-specific content to grow social engagement, build communities, and amplify brand reach.